5 Company Branding Strategies to Implement in 2021
New year, new brand.
The new year is a great time to reinvent your brand. A soft relaunch of your brand to welcome the year allows you to adapt to changing trends and inject new energy into your business.
Here are five company branding strategies to implement in 2021.
1. Find Your Face
The new-millennium brand is all about personality. Businesses are shedding the professional distance between customers and companies to engage their customers personally.
Giving your brand a friendly face can work wonders. Just look at Wendy’s and its Twitter rep.
But you don’t have to be a fast-food chain to make things casual. Even businesses that once kept things professional have loosened up, from banks to law firms.
2. The Same Page
It might sound like a paradox to standardize your brand while infusing it with personality, but that isn’t so. In fact, standardizing your brand’s voice makes it easier to create your brand’s “person.”
If your marketing has felt a little scattershot in the past, now’s the time to nail down who you are so you can all work from the same page.
3. The Two-Way Street
Social media revolutionized marketing strategy. For the first time, companies could have almost real-time conversations with their customers.
So it’s no surprise that brands have since made that part of their identity. You can do the same by engaging with your customers on social media. Help them out. Get their feedback. Offer competitions and polls.
These all make your brand more engaging and approachable—a vital part of doing business in 2021.
Even better, it makes it easier to know what your customers want at all times. It’s the perfect way to keep up with an ever-changing industry.
4. Getting Physical
In an age of increasing virtualization, brands can stand out by looking backward, specifically by going physical.
Customers have shown they’re willing to make brands a part of their personal identity, which means that physical items are an excellent way to bring your brand closer to your customers.
Something as simple as a branded patch, such as those from patches4less.com, can turn a profit even as they build brand awareness. You could also try making apparel, accessories, and a host of other physical merchandise. It’s a win-win.
5. Be the Change
88 percent of people say they want brands to help them make ethical choices when shopping. That means that the successful modern brand is one that isn’t afraid to give something back.
Being an ethical brand can take a whole range of forms, from focusing on green solutions to supporting local communities. Whatever you choose to do, the important thing is to show that you aren’t just here for the money.
As this becomes the norm, brands that don’t give back to the community are in danger of becoming pariahs. So don’t let that happen to you.
Company Branding in 2021
Company branding has changed. As the world continues to evolve at breakneck speeds, companies need to evolve with it. With these tips, you can ensure you don’t get stuck in the last century.
Looking for more modern business advice? Make sure to check back often.